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AI is watching your video — visual, audio, delivery, everything
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1. Watch & Coach
2. v1 Score
3. Compose
Understanding your score
▶Score Summary
TokScore Pro
Know Your Score Before You Post
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TokScore
Detected from Video
Product
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Category
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Est. Price
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Viral Potential
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Conversion Strength
▶Video Analysis & Anatomy
▶Category Breakdown
Category Breakdown
▶Video Coaching
▶Recommendations
Recommendations
▶Distribution Health Check
Distribution Health Check
A great TokScore means your video is worth showing. Distribution Health determines whether TikTok actually shows it.
Layer 1 — Video Quality
Your TokScore. Hook, retention, demo, authenticity, compliance. What you control before posting.
Layer 2 — Distribution Health
Account standing, algorithm signals, posting strategy. Determines if your 90-TokScore video gets 200 or 200,000 views.
Check in TikTok Seller Center: Creator Health Rating (target: 200+, the starting anchor) and Promotion Performance Score (target: 3.5+ for campaign access). If either is low, fixing it beats any video optimization.
High TokScore but low views? Quick Diagnostic
| Symptom | Likely Cause | Fix |
|---|---|---|
| TokScore 80+, under 500 views | CHR orange/red or PPS below 2.0 | Check CHR & PPS in Seller Center. Clear violations, take Policy Quizzes. |
| Good views, zero sales | Entertainment signals firing, commerce signals missing | Tag the product. Add explicit CTA. Verify product page converts. |
| First video hit, next three flopped | Inconsistent niche confusing classification | Stay in one niche; ship 3-4 quality videos/week. |
| Views spike then flatline ~300 | Weak retention in test audience | Stronger hook, cut dead middle, shorten. Optimize completion vs your baseline. |
| Lots of likes, no saves/shares | Entertains but doesn't compel action | Add "send this to someone" CTA; make it save-worthy. |
| Products keep getting restricted | Low-SPS shops or prohibited claims | Only promote shops at SPS 4.0+ / 93%+ positive reviews. |
| Reposted video underperforms | Watermark or non-original audio | Re-cut native version, original audio, no third-party watermark. |
The 4 TikTok scores (don't confuse them)
CHR (Creator Health Rating)
0-1,000 · Your compliance · Target: 200+
PPS (Promotion Performance)
0-5.0 · Your promo quality · Target: 3.5+
PSS (Product Selection Score)
1-5 · Quality of products you promote
SPS (Shop Performance)
0-5.0 · The seller's score · Bleeds into your PPS