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Your TokScore. Hook, retention, demo, authenticity, compliance. What you control before posting.
Account standing, algorithm signals, posting strategy. Determines if your 90-TokScore video gets 200 or 200,000 views.
| Symptom | Likely Cause | Fix |
|---|---|---|
| TokScore 80+, under 500 views | CHR orange/red or PPS below 2.0 | Check CHR & PPS in Seller Center. Clear violations, take Policy Quizzes. |
| Good views, zero sales | Entertainment signals firing, commerce signals missing | Tag the product. Add explicit CTA. Verify product page converts. |
| First video hit, next three flopped | Inconsistent niche confusing classification | Stay in one niche; ship 3-4 quality videos/week. |
| Views spike then flatline ~300 | Weak retention in test audience | Stronger hook, cut dead middle, shorten. Optimize completion vs your baseline. |
| Lots of likes, no saves/shares | Entertains but doesn't compel action | Add "send this to someone" CTA; make it save-worthy. |
| Products keep getting restricted | Low-SPS shops or prohibited claims | Only promote shops at SPS 4.0+ / 93%+ positive reviews. |
| Reposted video underperforms | Watermark or non-original audio | Re-cut native version, original audio, no third-party watermark. |