Scored against thousands of real TikTok Shop videos

High-TokScore Videos Are
Twice As Likely to Convert

That's exactly what sellers pay for — and what GMV Max rewards. TokScore Pro watches your TikTok Shop video, grades it against thousands of real videos, and shows you exactly what to fix before you post.

She Just Made Silver. Here's the Card That Proves Why.

@simplylyns.digital scored 20 early videos and 20 recent videos on the same TokScore scorecard — the exact card every video gets, filled out automatically. Side by side, the improvement is right there in the numbers.

TOKSCORE Official Scorecard
BEFORE · avg of 20 early videos
Scroll-Stop Hook
72.2
Problem & Need
55.5
Demonstration & Proof
55.1
Desire & Value
55.6
Retention & Flow
59.8
CTA & Close
60.0
67.2
Viral
58.2
Conversion
61.8
TokScore
TOKSCORE Official Scorecard
AFTER · avg of 20 recent videos
Scroll-Stop Hook
68.6 ↓3.6
Problem & Need
72.0 ↑16.5
Demonstration & Proof
63.4 ↑8.3
Desire & Value
65.5 ↑9.9
Retention & Flow
49.9 ↓9.9
CTA & Close
68.6 ↑8.6
59.5
Viral ↓7.7
72.5
Conv. ↑14.3
67.3
TokScore ↑5.5

The CTA push worked — conversion jumped 14.3 points and TokScore is up 5.5 (every score = the share of 2,058 real TikTok Shop videos beaten; TokScore = 40% viral + 60% conversion). But Retention & Flow moved backwards and is now her weakest stage — exactly what the scorecard is for: it tells you what to fix next, not just what you did right. Since these two windows, @simplylyns.digital reached TikTok Shop Silver ($1,000+ in a single month — something only 1.6% of TikTok Shop creators ever do).

See the Full Audit →

What Do You Have Right Now?

📦

A Product

Paste a product link or snap a photo. We identify it, find the closest winning video for that exact product, and write your script from proven winners.

Write My Script →
🎬

A Video

Upload your video or paste a TikTok URL. We watch it the way the algorithm does and score it before you post — down to the second.

Score My Video →

You're Posting and Praying

Only 1.6% of TikTok Shop creators ever reach Silver — $1,000 in commissions in a single month. The other 98% are filming, posting, and hoping. That's not a strategy — it's a coin flip, and most creators never find out why it's not working.

🎬

You Can't See What the Algorithm Sees

TikTok's algorithm evaluates your video in ways you can't detect by watching it yourself. Vocal energy drops, scripted delivery, dead time — viewers feel it subconsciously even if they can't name it.

🚫

Compliance Violations Kill Silently

One wrong health claim, one before/after without a disclaimer, and TikTok quietly suppresses your video. No warning. No notification. Just zero views on a video you spent an hour filming.

📈

Great Videos Still Fail Without Distribution

You could make a perfect video and still get 200 views. If your Creator Health Rating, PPS score, or posting strategy is off, TikTok's algorithm won't show your content to anyone.

We Actually Watch Your Video

Not a script. Not a checklist. Your actual video — the visuals, the audio, your voice, your delivery, every scene cut, every moment where energy shifts. Then we coach you on what to work on, before you post.

Coaching You Can't Get Anywhere Else

We catch things that viewers feel but can't articulate. The moment your delivery shifts from natural to scripted. The scene cut that makes a 40-second video feel choppy instead of authentic. The energy drop right when you're listing the ingredients that matter most.

These details are invisible to you when you rewatch your own video. But your audience picks up on every one of them — subconsciously. And so does TikTok's algorithm.

We give you specific, timestamped coaching so you know exactly what to practice, what to reshoot, and what's already working.

Other tools score scripts. We watch your performance. That's the difference between a writing tutor and a performance coach.

Sample Coaching Timeline
0:00
Strong hook — "Holy pores!" with close-up immediately grabs attention
This is working. The reaction + visual = instant curiosity.
0:07
Delivery shifts from natural to scripted when listing ingredients
Practice the ingredient names until they feel conversational. Your audience can feel the shift even if they can't name it.
0:12
Scene cut #4 in a 15-second video
Too many cuts for this length. Practice delivering in one continuous take — it'll feel more authentic and build more trust.
0:14
No before/after comparison shown
For this product, showing the mask residue with extracted impurities would create a powerful "I need that" moment. Don't skip the payoff.
🧩

Video Anatomy

We break down your hook structure, scene splices, and pacing frame-by-frame — the same forensic read our own dataset (515 transcripts) used to prove that stacking multiple hooks doesn't help. One good hook, then sell.

🖼️

Cover Test

We grade three candidate cover frames from your video and tell you which one earns the tap — before you post. Your thumbnail is the first impression; now it's not a guess.

Compliance Gate

Every video is checked against TikTok Shop's actual rules for its product category — pass, fail, or gray area — before the score, not mixed into it. A brilliant video that gets your account flagged is still a zero.

Here's What Your Score Looks Like

Every score is a percentile against thousands of real TikTok Shop videos — not an arbitrary number. This is from a real 15-second product demo video.

TokScore Report
Blackhead Mud Mask — 15s product demo
73
BEATS 73% OF REAL VIDEOS
68%
VIRALITY
52%
CONVERSION
PASS
COMPLIANCE
Category Breakdown
Hook Power
8.5
Purchase Path & CTA
6.0
Authenticity
8.0
Product Demo
7.0
Retention Architecture
6.5
Emotional Resonance
7.5
Shareability
7.0
TOP RECOMMENDATION
Add a clear call-to-action in the final 3 seconds. Your hook and demo are strong, but viewers aren't being directed to the product link. Show the product card or say "link in bio" — your CTA score of 6.0 is the biggest lever for improving conversions.
Get Your Free Score

Know Where You Stand, on a Real Scale

Before TokScore Pro, a creator with low sales had no way to answer the most important question: is it my video, or is it something else? They'd keep remaking videos over and over — spending hours filming, editing, posting — when the video might not have been the problem at all.

Every score is measured against a corpus of thousands of real TikTok Shop videos, so "73" means something concrete: your video beats 73% of what's actually out there. We built the rubric studying TikTok's own algorithm documentation, testing it against hundreds of videos with real sales data. Great videos reach the 90s — and now you can tell if yours is one of them.

Every score is graded on the same physical scorecard our own team uses — six stages, 0 to 10 each, one clear final number. Print the blank card, grade your own video by hand, then compare it to what we say. If you're honest with yourself, you'll probably land close. If you're not, the card will tell you that too.

Now when we score your video and it comes back an 85, we can say with confidence: your video isn't the problem — look elsewhere. Maybe it's your Creator Health Rating. Maybe it's your product selection. Maybe it's a compliance issue you don't know about. That separation — knowing where the problem actually is — is something nobody in this industry could reliably tell you before.

Everything You Need to Make Better Videos

Every score comes with a full coaching report. Not a number — a roadmap to a better video.

🎯

TokScore (0–100 percentile)

Your video's rank against thousands of real TikTok Shop videos. 50 is the middle of the pack. 80+ means you're beating 8 in 10 videos out there. 90+ means you're near the top.

🔄

Decode & Remix

Paste the link to a video that's already winning. We decode its skeleton — hook stack, pacing, structure — and write your script on its bones. Copy the winner, without getting your account flagged.

🚚

Distribution Pack

Buyer-question tags, a ready-to-post SEO caption, keyword and cover advice, and per-category tag compliance — so the video you scored well actually gets found.

📊

Virality & Conversion Predictions

Two percentages that answer the questions that matter: will people watch this? And will they buy? With specific reasons for each prediction.

Timestamped Video Coaching

Second-by-second observations about your delivery, energy, authenticity, and pacing. With specific advice for each moment we flag.

TikTok Shop Compliance Check

We flag before/after violations, prohibited health claims, missing disclaimers, and content quality issues that silently kill your distribution.

📚

7-Category Breakdown

Hook power, retention, product demo, shareability, emotional resonance, authenticity, and compliance — each scored 1–10 with reasoning.

💡

5 Specific Recommendations

Not generic tips. Specific, actionable changes for THIS video: "Show the mask residue at 0:14" not "try adding a CTA."

High Score But Low Views? We Know Why.

A great video with no distribution is invisible. Most creators don't even know these factors exist. We've studied TikTok's algorithm inside and out — the official documentation, the Seller Center policies, the creator enforcement system, the distribution model. We know how they throttle accounts and what triggers suppression.

We track every algorithm signal that controls your visibility and tell you exactly what to fix:

  • Creator Health Rating — the 0–1,000 score that gates your reach
  • Promotion Performance Score — below 2.5 means TikTok is throttling you
  • Content Quality Labels — more than 20% flagged = all your content suffers
  • Completion rate thresholds — TikTok now requires ~70% before expanding reach
  • The first 60 minutes — when the algorithm makes its distribution decision

We verify these against TikTok's official documentation daily. This is a premium product — our guidance stays current.

Quick Diagnostic

Score 80+ but under 500 views?
Your PPS or Creator Health Rating is throttling your account. Fix violations first.
Good views but zero sales?
Commerce signals are missing. Tag the product, add a CTA, check product page.
Views spike then flatline at ~300?
Completion rate is below 70%. Shorten video or add stronger retention hooks.
Lots of likes but no saves or shares?
Entertaining but not compelling. Likes are near-zero signal for purchases.

Score. Coach. Remix. Distribute.

No learning curve. No setup. Just upload your video and get coached.

1

Score Your Video

Drop in your MP4 or paste a TikTok URL. We watch the entire video — visual, audio, delivery, pacing — and grade it against thousands of real videos.

2

Get Coached

TokScore, Video Anatomy, Cover Test, compliance gate, and timestamped coaching notes — exactly what to fix before you post.

3

Remix a Winner

Paste a link to a video that's already working. We decode its skeleton and write your next script on its bones.

4

Post to Get Found

Buyer-question tags, SEO caption, and cover advice from your Distribution Pack. Post with confidence, not a guess.

One Good Video Pays for a Year of Coaching

The more you score, the less each one costs. Every tier includes the full report — percentile TokScore, Video Anatomy, Cover Test, compliance gate, timestamped coaching, Decode & Remix, and your Distribution Pack.

Score Your First Video Free
Get a full coaching report — see exactly what we catch. Then create a free account and score more at $15 per video, or save with a monthly plan.
Score a Video Free
Plan Monthly Scores Per Video Overage Creator Audit
Pay-As-You-Go $0 $15 $1,500
Starter $49 5 $9.80 $10/ea $980
Growth $99 12 $8.25 $8/ea $820
Pro $199 30 $6.63 $7/ea $660
1 free/yr after 6 mo
Agency $499 100 $4.99 $5/ea $500
1 free every 6 mo
Enterprise $999 250 $4.00 $4/ea $400
1 free per quarter
Free Creator Audits for Committed Subscribers
Pro subscribers get 1 free Creator Audit per year after 6 months of membership. Agency gets 2 per year. Enterprise gets one every quarter. Each audit is a $2,000 account analysis and 10-video diagnostic that identifies whether your challenge is video quality, distribution, compliance, or something else entirely.
We monitor your usage and recommend the right plan to save you money.
Get Started Now
What if your videos aren't the problem?
Some creators keep polishing their videos when the real issue is somewhere else. Their TokScore is already 85+ but they're still not making money. The problem might be their Creator Health Rating, their product selection, their posting schedule, or a compliance violation they don't even know about. If you've been scoring well but results aren't matching, stop working harder on videos. You need a Creator Audit to find out what the real problem is.

Your Full TikTok Shop Diagnostic

You pick 10 videos that represent your best work. We score every one, audit your account health, and compare the two. If your videos score 80+ but you're getting 300 views, that's a distribution problem — and the report identifies what's likely throttling you. If your videos score 50, that's a content problem — and the report shows you exactly where to focus.

The gap between your video quality and your actual results IS the diagnosis. Because we can reliably score your videos, we can identify whether the problem is your content or something else entirely — and point you to what deserves your attention most.

  • Full account health audit — Creator Health Rating, PPS score, content quality labels
  • 10-video diagnostic — you choose your most representative work, each one scored and analyzed
  • Gap analysis — where your scores say you should be vs. where you actually are
  • Compliance review — catch violations that silently suppress your content
  • Prioritized action plan — what to fix first, second, and third based on YOUR specific situation
  • Full report delivered to your account

TikTok Shop Creator Audit

Starting at $2,000
Account audit + 10-video diagnostic + gap analysis + prioritized action plan. Fully automated.
Monthly subscribers save based on their plan tier:
Starter subscribers (51% off)
$980
Growth subscribers (59% off)
$820
Pro subscribers (67% off)
$660
Agency subscribers (75% off)
$500
Enterprise subscribers (80% off)
$400 + quarterly audits included free
Request Your Creator Audit

Only TikTok knows exactly how their algorithm works. What we offer is deep expertise and an educated, research-backed assessment of what you can do to improve and make more money. That's what our Creator Audit is about — finding what's actually holding you back. Many creators focus exclusively on making better videos when that might not be where they should be spending their energy at all.

Questions? Answered.

How is this different from other TikTok tools?

Other tools score your script or give you generic tips. We watch your actual video — the visuals, your voice, your delivery, every scene transition — and give you timestamped coaching on specific moments. We also check compliance and explain why TikTok might not be showing your content, even when it's good.

I'm already making good videos. Will this help me?

Especially. The difference between a good video and a great one is often invisible to the creator. We catch delivery shifts, energy drops, and pacing issues that you can't see in your own work. The best athletes in the world still have coaches — for the same reason.

Why is it $15 per score?

Because one video that converts well can make you hundreds of dollars in commissions. We're giving you specific, expert-level coaching that helps every future video you make — not just this one. The creators who take scoring seriously make back their investment on the first improved video.

Is this for TikTok Shop only?

Yes. We're built exclusively for affiliates and sellers who make money through TikTok Shop. The algorithm treats shoppable content differently, compliance rules are specific to commerce, and the coaching is focused on one thing: helping you sell more. Generic TikTok tools don't understand the commerce side.

What happens after my free score?

After your free score, create a free account and keep scoring at $15 per video. Want volume discounts? Grab a monthly plan — Starter at $49/mo gets you 5 scores. Upgrade or change anytime. No phone calls, no hoops.

What's included in a Creator Audit?

You choose 10 videos that represent your best work. We score each one, audit your full account health (Creator Health Rating, PPS, content quality labels), and compares the two. The gap between your video quality and your actual results tells you exactly what's holding you back — whether it's content, distribution, compliance, or account health. You get a full report with a prioritized action plan. Monthly subscribers get significant discounts, up to 80% off. Enterprise subscribers get one free analysis per quarter.

My videos are getting low views even though they're good. Can you help?

That's exactly what we help you identify. Video quality is only half the equation — distribution is the other half. We analyze 10 specific algorithm factors that control whether TikTok shows your content, from your Creator Health Rating to your PPS score to your completion rates. We show you where the real problem is so you know where to focus your energy. The work is yours — we're the coach that makes sure you're working on the right thing.

What does it mean that my score is a "percentile"?

Every score is measured against thousands of real TikTok Shop videos. A 73 means your video beat 73% of them — not an arbitrary grade someone made up. 50 is the middle of the pack, 80+ means you're ahead of 8 in 10 creators, and 90+ means you're near the top. It's the same underlying scoring engine as always — we just fixed the ruler so the number actually means something.

What is Decode & Remix?

Paste the link to any video that's already winning — yours or someone else's. We decode its skeleton (hook stack, pacing, structure) and write your next script on those bones, adapted to your product. It's the same instinct as studying a winner by hand, done in seconds, and built to keep you compliant while you do it.

What's the scorecard challenge?

Every video is graded on the same physical scorecard we use — six stages, 0 to 10 each. Print the blank card, grade your own video by hand before you see our score, then compare. Most creators are closer than they expect on some stages, and surprised on others — that gap is usually where the real coaching is.

Stop Guessing.
Start Coaching.

Your next TikTok Shop video could be the one that changes everything. Make sure it's your best one yet.

Start Scoring Free